G&G Campaign

In 2019, Giants & Gentlemen unveiled their Victorian-style gin, presenting us with an exciting assignment to craft a campaign that would do justice to this unique offering. Collaborating closely with my partner, Sara Morgado, we conceived a campaign that revolved around the world of Victorian slang.

For the initial segment of our campaign, we created murals reminiscent of Victorian posters. Each mural ingeniously featured a QR code that, when scanned, directed viewers to a web page, created by Sara. This page offered in-depth insights into the meaning and significance of the Victorian slang terms showcased in our campaign.

The second phase of our campaign, overseen by Sara, was dedicated to imbuing each gin bottle with a distinct Victorian slang word. In doing so, we elevated the bottles to the status of collector's items.

Slang Description

• Nanty Narking (Having fun)

• Up the Pole (fully drunk)

• Half Rats (Tipsy)